WONDERFUL PISTACHIOS

Wonderful Pistachios - Mobsters

Wonderful Pistachios

Role: Thug
A nutty new national advertising campaign is challenging Americans to pick up their pistachios and “Get Crackin.’” The $15 million Wonderful Pistachios campaign is the first campaign for the category and features eight celebrity figures demonstrating how they crack open a pistachio, each in their own unique, light‐hearted way, through a series of commercials airing on national prime‐time programming.

Mobsters Do it with Muscle. Vincent Pastore plays the mobster part like a virtuoso. Decked in a sweat suit and popping his knuckles, he cracks his pistachio open by slamming the head of a thug on a table.


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